TU&RA Cafe Poster Series
2026
TU&RA Cafe Poster Series
This project is a vibrant and appetite-inducing window display campaign created for TU&RA Simit & Börek. It aims to instantly grab the attention of passersby by showcasing the brand's core products ice cream, Karaköy pastry, poğaça, and simit in a highly dynamic and visually rich style. Combining eye-catching typography, dynamic compositions, and functional digital order integration, the series transforms standard storefront windows into an engaging and sales-driven visual experience.
TYPE
Window Poster Design / Commercial Print
ROLE
Art Director & Graphic Designer
CATEGORY
Graphic Design / Advertising
SOFTWARE
Illustrator / Photoshop
THE CLIENT BRIEF & VISION
Designed to cover the exterior windows of the TU & RA Simit & Börek cafe, this commercial campaign series aims to grab the attention of passersby and stimulate appetite by showcasing the products in their most spectacular form. In line with the client's sales focus on "Open Ice Cream," "Karaköy Pastry," "Poğaça," and "Simit," colorful, dynamic, and direct-to-sales giant poster concepts were created to reflect the unique character of each product. All creative processes, composition, and prepress stages of the project were handled entirely solo.
VISUAL LANGUAGE & TYPOGRAPHY
A strong and versatile visual language, tailored to the spirit of the products, was adopted across the designs. For the "Ice Cream" poster, bright and voluminous 3D pink lettering was placed on a vibrant yellow-to-pink gradient background, creating a cool and fun summer atmosphere. The "Karaköy Pastry" design utilizes warm orange-red tones to match the brand's warmth, featuring a giant typographic texture of the word "KARAKÖY" in the background. The "Poğaça" poster combines elegant brush-stroke fonts with a smoky, warm earth-toned background, while the "Simit" design builds a modern and rhythmic graphic foundation with vertically repeating letters.
APETITE APPEAL & COMPOSITION
The core of food design, "appetite appeal," was maximized through dynamic details surrounding the products. As the ice cream overflows from the cones, a rich composition was created with fresh strawberries, cherries, lemons, blackberries, bananas, pistachios, and chocolate pieces floating in a zero-gravity environment. To emphasize the freshness of the bakery products, modern curled-corner stickers reading "TAPTAZE" (Fresh) and "SICACIK" (Hot) were added to the mid-left sections of the designs. The simit visual directly appeals to the viewer's senses with a slowly rising smoke effect and an arrow pointing directly to the product highlighting "KITIR KITIR!" (Crispy!). Product textures were brought to the forefront through details like the broken poğaça revealing its filling and the clearly defined layers of the pastry slices.
BRAND INTEGRATION & LAYOUT
A structural standard was established, considering that the works would be displayed as a series on the windows. The "TU & RA Simit & Börek" logo was centrally positioned at the very top of each poster. To drive customer action, the bottom sections of all posters were transformed into a functional communication band; a phone number, the "@yenikentkarakoyborekcisi" Instagram handle, and a QR code directing to the Trendyol Go app were placed in a standardized layout. This approach ensured the creation of not just an aesthetic window dressing, but a fully-fledged billboard that triggers digital orders.
Gallery
Posters
SİMİT
Built on a bold, rhythmic foundation, this design uses vertically repeating, pillowy white and yellow text to form a modern graphic structure on a stark red background. The stacked, sesame-covered simits take center stage, enveloped in a subtle, rising smoke effect that indicates they are freshly baked. An arrow graphic pointing to the product with the words "KITIR KITIR!" (Crispy!) adds a playful and direct sensory call to action.
AÇIK DONDURMA (ICE CREAM)
Designed to capture the refreshing essence of summer, this poster features a vibrant yellow-to-pink gradient background paired with glossy, 3D typography. The composition is highly dynamic, depicting various ice cream scoops overflowing from their cones, surrounded by floating, zero-gravity ingredients like fresh strawberries, cherries, lemons, and chocolate chunks. This explosive arrangement maximizes appetite appeal while communicating the rich variety of flavors available.
KARAKÖY BÖREĞİ
Emphasizing warmth and tradition, this design utilizes a rich orange and red color palette. The background features a massive, repeating typographic texture of the word "KARAKÖY", adding depth and urban energy to the layout. At the center, a highly detailed stack of freshly baked, meat-filled pastries highlights the flaky texture of the crust. A curled "TAPTAZE" (Fresh) sticker reinforces the product's daily quality.
HER ÇEŞİT POĞAÇA
This poster creates a cozy, fresh-out-of-the-oven atmosphere using a warm, smoky earth-toned backdrop. Elegant, expressive brush-script typography gives the design an artisanal feel. The central focus is a cluster of golden-brown poğaçalar, with one broken open to reveal its soft, cheesy interior, instantly triggering the viewer's appetite. A distinct "SICACIK" (Hot) label completes the inviting presentation.